If you’re in the marketing and data circles, keeping tabs on your social media ads performance is constantly at the forefront of your mind.
Today we’re happy to announce a new data sources with LinkedIn Ads and refinements to our Twitter Ads data source.
Introducing a new data source: LinkedIn Ads!
LinkedIn Ads are new to Panoply and enable marketing managers to track performance on ads on the world’s most-used professional and career focused social network.
Our new LinkedIn Ads data source provides key insights on performance such as clicks, impressions, ad spend, and demographic information such as metrics by demographic values at the account, campaign, and creative levels.
Our LinkedIn Ads data source is released in Beta and full documentation and usage instructions are available now.
Changes to Twitter Ads
Twitter Ads aren’t new to Panoply and we’re constantly looking to ensure our data sources are up to date and most relevant for our uses.
Now Panoply customers can select which resources they collect from Twitter into your Panoply data warehouse. Also, we’ve ensured compliance with version 5.0 of the Twitter Ads API. Both of these changes have no effect on existing users of our Twitter Ads data source.
For full data schema and documentation, see the Twitter Ads documentation.
If you have any questions or comments, leave a reply below!